New Alliance Franco Director pledges support to artists

Sarjo Camara Singateh
The new Executive Director of Alliance Franco Gambia, Mr. Claude
Poggiolli was officially introduced to the public at a pressconference held at its office on Kairaba Avenue on Tuesday, 16
December, 2014.
Mr. Poggiolli told journalists that the purpose of the briefing is
to inform the Gambian public about his arrival and to disclose the
plans of his office for 2015.
The new director assured the general public that the quality of
services being offered by Alliance will continue, adding that
identifying activities that will help to face lift the organization’s
image and diversify the services would be a priority.
He also assured their continued support in promoting all artists in
the cultural field.
In his introductory remark, Dr. Cherno Barry, the acting Chairperson of the
Alliance Board, said the new Executive Director will be sending
information to the public on the new developments at Alliance.
Responding to questions, Dr. Barry revealed that the Alliance
recording studio and hall have the lowest rate in terms of recording
and bookings for artists. He urged Gambian artists to endeavour to
record quality music in order to sell their products well. He said
Alliance has the facility to offer quality recordings, adding that
they do not discriminate and instead they do treat all artists equally.
On the issue of funding, the acting Chairperson of the Alliance Board disclosed
that if the musicians come with good project proposals they can
benefit from funding.
He said the artists who record at their studio or stage shows at their
facility know the concessions they offer them.
Dr. Barry said the MOUs they have with musicians are all valid, adding
that they are not doing any production but provide services and
promote artists.
A member of the music promoters association suggested that Alliance
should be working with associations instead of individuals and should
be supporting them in terms of funding. He added that Alliance should
also do more media sensitization programmes to inform artist about the quality of  their recording facility.

Muhammmed Jammeh of Manding Empire encouraged Alliance to continue
working closely with the artists and to sign MOUs with them.
Responding to some of the questions, Mr. Wole Rendall, the Cultural
Officer and Studio Manager at Alliance Franco Gambia, said funding
would not be a problem but that the quality of music and sounds that
the musicians produce are sometimes not up to standard. He said they
have engaged musicians to take part in competitions in the past but they
failed. He said musicians should know what type of music they want to
produce and where to record their songs.