He featured the renowned Malian producer and singer, Charles, who played the live guitar and produced the song.
With the news of the new song unveiled to the fans prior to the released date, it attracted excitement among music fanatics in anticipation of what they believed to be an international hit when released.
Speaking to the press about the new song, Magnificent Joe said this is a new dimension of his music and it is borne out of his vivid love and activism for a united Africa free from all forms of violence and crimes. As a musician, he added that it is his social responsibility to advocate for peace and be whistle blowers where necessary. He expressed delight for having such a prominent international musician from Mali, adding that this solidifies the lyrics in the song as it carries both English and French languages for a wider audience.
For his part, Charles, who is married to a Gambian woman, said doing such a project with a talented Gambian artist like Magnificent Joe means a lot to him as he plans to explore the music in the Gambia. He said plans are laid for the active promotion of the song in Mali and other French speaking countries in the sub-region and the world by extension. He commended the Spotlight C.E.O, Saikou Suwareh Jabai, for his foresight in initiating such an international project.
Ebrima Darboe, the Manager of The Spotlight, a music brand that signs Magnificent Joe, said the song is rich in content and can represent the continent in any platform. With a lot of negative things happening in Africa, he said they deemed it befitting to play their part in sending thematic words in reminding fellow Africans about the divine commandment for humanity. Darboe, alias Frings, said The Spotlight signs a one year album production deal with Hakim of Sun Land Music and that their artist is now working on his brand new album with songs already mixed and mastered by the production studio. Whilst disclosing that more promotional songs will hit the music industry soon, Frings concluded that with The Spotlight and Magnificent Joe, quality and educative music is assured at all times.